Should complaining be easier?

Draft for review The primary goal of most organizations is to add value by providing a service. However, few things are more frustrating for a user than experiencing a service failure—only to find that complaining about it leads to even greater disappointment. Unfortunately, this is a common scenario. As a user, your ideal experience is to avoid problems altogether, and most of the time, you might. But if an issue arises, your hope is for a quick, straightforward resolution. In reality, the process of formally raising or escalating a grievance is often needlessly complex. “Ninety percent of complaints should be handled in face-to-face meetings.” - Regional Director for Environment and Social Responsibility of a multinational corporation In many systems, the user interface focuses primarily on delivering the service, while grievance management is an afterthought. Resolutions are typically limited to financial compensation or refunds, which may not apply in every situation. For instanc...